Kokoro, meaning heart in Japanese, is a chocolate bar aimed to connect with their customer’s emotions. Pastel colors are chosen for a soothing feeling, and it’s paired with a thin typeface for a delicate design. Patterns are also created with the shape of hearts to look like flowers. Flavors are chosen based on how the costumer could be feeling: mint for something fresh, caramel to satisfy a sweet tooth, and milk just for everyday eating.
My Roles: Branding, logo design, and package design.